Naturally, like any Fashion lover I love to nosey around designers studios, especially when it comes to British Icon Matthew Williamson. Matthew has teamed up with Harrods for their in the studio campaign. He has honestly been one of my favourite designers since I was young, gob smacked at the effortless designs he could make. Matthew himself explains “My brand is born out of a passion for creating beautiful things. As a designer you're constantly looking around for new ideas.”
Through the films you get a fly on the wall feel. Moving throughout the stages from initial ideas, mood boards, picking fabric, creating silhouettes, right up until the moments the designs are done and ready to be sold to the bohemian jet-setter clientele. Matthew has always been very clear in his brand and offers the advise “To someone starting out in the fashion industry is to have a really clear vision and confidence and sense of your own design aesthetic. You have to believe in it - if you don't I doubt anyone else will.”
Matthews Muse and Artistic Director, Georgia MacIntrye explains working with Matthew “It's exciting to be part of a brand that's 16 years-old and such a big part of the British fashion scene. Seeing it change and the industry change with it has been amazing. It's so important to nurture talent." I think the way to nurture talent is to expand ones knowledge, and the Harrods in the Studio is an exciting way to learn more about the ins and outs of a real well known designer. Whether you're an aspiring designer or just a lovely of fashion, it is a really lovely film to watch.
To see the full film and see more behind the scenes, visit Harrods for Inside the Studio.
